Roots

About this project

Roots is a fmcg project delivered by BRANDIZER, the independent integrated creative agency in Maadi, Cairo, covering rebranding, packaging, website for the Egypt market.

In fast-moving categories the shelf is the battleground and the TV spot is what gets the hand to reach for it. We build the full chain — packaging that wins at shelf, TV and OOH that drives trial, and the roadshow presence that closes the loop in high-traffic markets.

The full case study — challenge, insight, idea and results — is in production.Ask us about this project →

Capabilities used