Independent. Integrated.Built to energizebrands.markets.categories.results.
Brand, advertising, digital, content and production in one team — with senior people on your business, not on your pitch. Six banks, two ministries and 80+ brands have trusted us with the thing they can't afford to get wrong.
Selected clients
Banking & finance
AAIB · Banque Misr · Bank Audi · AIB · ai Bank · Crédit Agricole
Government & national
Ministry of Defense · Ministry of Health · CAPMAS · Grain Logistics Hub · UNFPA
Automotive
Nissan · Renault · Raya Auto · Piaggio · JCB · MCV · Freightliner
Technology
Careem · Infinix · Fawry · Global Brands Group
Real estate
Madinaty · El Rehab · El Nasr · Golden Triangle · Calma
FMCG & retail
Etoile · Evagro · Lidia · Royal · Alamin Market
Flagship case studies
Challenge, insight, idea, result — the full story, not a gallery.
One agency. Two opposite markets.
More flagship cases in production — banking and FMCG next.
Five capabilities, one team
Integrated means the strategist, the creative and the producer are in the same room — and on the same P&L.
Brand & Strategy
Positioning, identity, and the system that carries it — built from a market diagnosis, not a mood board. We do this when a brand is launching, when it has outgrown its old identity, or when it is losing ground to a competitor that simply communicates better.
Creative & Advertising
Integrated campaigns across TV, out-of-home, radio and roadshow — the mass-reach layer that still moves product in Egypt. Built around a single idea that survives translation from a 45-second film to a billboard on the Ring Road.
Digital & Social
Always-on social, content systems, performance media and UGC — run as a commercial channel with targets, not a posting calendar. Where the campaign meets the purchase decision.
Film & Content Production
In-house production across commercials, documentaries, photography, motion and animation. Because owning production is what keeps an integrated campaign consistent — and on budget.
Digital Experiences
Websites, apps and digital products — designed and shipped. Including full UX/UI builds live on the App Store and Google Play, so the brand experience holds together past the campaign.
Watch the showreel
New reel in production.
We already know your market
Category experience means fewer assumptions to test and less budget spent learning what we already know.
FMCG Advertising & Packaging
In fast-moving categories the shelf is the battleground and the TV spot is what gets the hand to reach for it. We build the full chain — packaging that wins at shelf…
Automotive Advertising Agency
From mass-market mobility to premium compound vehicles, we have launched products at both ends of the Egyptian automotive market — commercial vehicles, passenger car…
Real Estate Marketing Agency
Developments live or die on how they are positioned before a single unit is built. We handle identity, launch campaigns, sales-driving digital and the full brochure-…
Technology & App Marketing
Tech brands in Egypt compete on adoption, not awareness. We have run acquisition campaigns, launch communication and always-on social for ride-hailing, mobile handse…
Retail & E-commerce Marketing
Retail brands need identity, footfall and repeat purchase in the same campaign. We handle store branding, seasonal creative, packaging and the digital layer that tur…
Government & Public Sector Communication
National campaigns carry a different burden: they must reach every segment of the population, clear multiple layers of approval, and hold up to public scrutiny. We h…
More selected work
What independence buys you
Senior people, actually on your business
No pitch team that disappears after the win. The people who present the work are the people who make it.
Integrated, not coordinated
Strategy, creative, digital and production under one roof — so nothing gets lost between four suppliers and three invoices.
Egyptian market fluency
We know which track the audience already owns, which governorate needs a different edit, and which claim will not clear legal.
Network quality, independent pricing
The credentials of a network agency without the network overhead — which is why mid-market brands can afford the same team the banks use.
Has anyone solved this for you yet?
Tell us the business problem — we'll come back with a point of view, not a price list.